I’m Michelle Johnston, business owner of www.dressado.ie with 4 kids.I was at home one day looking through google for some inspiration for clothes when I realised most where all very similar and I wasn’t happy that I could only wear ‘Yellow’ to be in season and thought, there must be loads of girls feel the same or just don’t suit yellow, the clothes where a sea of yellow whereas I wanted something less bright.
I decided, you know what, I’m going to give me and other ladies out there what THEY want, not what they’re told to want, that’s when I set up Dressado, for OUR uniqueness.Also at the time I was out of work with 4 kids, so was a good opton to work from home.I originally started ordering from China when I noticed a lot of the clothing was throwaway.
Customers feedback wasn’t great, you wanted quality not quantity, so decided to go for a European brand for their unique style and quality products. Nothing worse than receiving a dress that’s see through or wrong sizing and fit, right?
I know you ladies must feel the same, you want your order through knowing it’s right, not wondering, Is it going to be a hit or miss dress?The purpose of the Dressado brand is to make you feel unique, with quality products and you feeling beautiful within yourselves.
Dressado IS Quality Clothes for your Unique Style. Your feedback is always imperative on our brand because you are what matters
How did you balance being a mother and professional?
I mostly worked when kids were in school, at these times it’s mostly when they’re in bed, late night shifts for me
What have you sacrificed (both personally and professionally) at each stage of your career?
Time mostly through all aspects of the business.
Who inspired you and why?
Carrie Bradshaw because of her uniqueness in fashion and confidence on wht she wears.
What advice would you give to young women who want to succeed in the workplace?
Definitely keep a diary, write down for the week ahead daily goals, never give up, it takes 5 year to build a business so patience is imperative.
Do you think women feel intimidated in business?
Not as much now no, I think woman have become much more confident in their abilities as leaders.
Where will we find you on a Saturday morning at 10 a.m.?
Probably at the kitchen table with a cuppa tea
What do you love about your job?
I love knowing tthat my customer is happy in her dress or whatever and she feels great.
What’s the best career decision you’ve ever made?
Setting up Dressado.
What’s the worst career decision you’ve ever made?
I opened a retail shop, jumped in with excitement but was on a side street with no foot traffic, closed in 3 months.
How do you organise your time?
I use google calander and split up my day around doing out of stocks, dding new products, social media content, engaging with customers, then I know everythings been covered for the day.
What do you think is your greatest strength?
Persistance, hard working
What do you think is your greatest weakness?
I do get frustrated about my business in bad times and want to just quit but when I take a break and reboot it’s ok then
What do you read?
Mostly fashion articles
What do you think are the secrets behind getting to where you’ve got to?
Hard work, support from my family
Thank You Michelle
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